Marketing Process Improvement

Our elegant and effective Marketing Process Improvement services can help you in implementing the best marketing practices. Characteristic improvements which can result from the marketing process improvement projects are reduced costs and cycle time, and error rates from 5 to 15% in a 3-month time period. Devising the new improved marketing processes includes the following steps:

1. A comprehensive analysis of the current marketing processes being followed:

a) Evaluation of the effectiveness of information management and the available data
b) Analysis of punctual completion and cycle time of pivotal processes
c) Analysis of the efficiency of the current marketing processes
d) Identification of opportunities for standardization of equipment and working methods
e) Detection of duplicated or superfluous procedures, processes and activities
f) Identification of the effectiveness and use of enablers like documents and forms, computers, networks, e-mail, document management, etc.
g) Analysis of the forms and documents which are being used
h) Evaluation of possible automation opportunities

2. Our approach to designing new and improved marketing processes comprises of the following four activities:

a) Determining the organizational starting point i.e. the information required to execute the marketing function
b) Specifying the application of information
c) Design of the logical structure
d) Design of the physical structure

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